Brand Development
Your branding touches every element of your business. Your website, your marketing, your customer experience, your product packaging. We will help you create a strong, thoughtful foundation to build on!
Website Design & Optimization
Your digital front door is often the first impression potential customers get. It's also the primary place AI is getting the information it's giving (or not giving) to your target market. Put your best foot forward. Optimize for growth.
Print Design
From flyers, brochures & cards to product labels and packaging design, the execution of your printed assets can make or break sales. Stand out in a world of AI-generated goop with real, professional designs!
Transformed with Orca
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Business Consulting
Looking for someone to spend a bit of time with you and help you through the next steps or to find the lowest hanging fruit? Are you looking for a second opinion or need some help troubleshooting? Simply book a consultation. No commitments or sales pitches. Just expert, executive-level advice from someone who cares about your success.
Training & Coaching
Leadership. Customer service. De-escalation. Customer retention. Company culture. Level up with experts with real-world experience, who have been in the trenches and know what it's like to be in the thick of it. From large corporations to start-ups to companies who are scaling faster than they can handle, we've got your back!
Speaking Engagements
Looking for a podcast guest, or keynote speaker? Our founder, Rachel LaFollette, is a dynamic, entertaining and educational speaker with a diverse and unique background. From helping to scale one of the fastest growing marketing agencies in the country to her conflict resolution expertise, she'll provide value to any audience.
What Our Customers Have to Say
Orca was a wonderful help in updating our store's branding, setting up a better website, and just overall helping us improve our image. Rachel is very kind and patient with this small business owner who knows not much about all of these technology things! I love that she has a-la-carte pricing as well, so if you just need a little help, she can do just a little. I am grateful to have worked with her and the team! I have already given their info to several people and highly recommend them if you need help with your branding, marketing or website.
— ChristinaCo-Founder, Owner
I have been working with Orca Consulting since 2023. Rachel, the owner, better understood the marketing needs of our small, family owned business than any other marketing firm I have worked with. Two years ago she helped my husband and I rebrand our farm-to-table meat company. Since then we have a new logo, beautiful website that is user friendly for both the customer and ourselves, successful social media platforms, and numerous new marketing materials. Rachel has also built a customized customer retention program for us that has proven to be effective to the point we ran out of product early this year. As a result, we are scaling this year in 2025. We are so thankful she is guiding us step by step in this process. She’s an answer to prayer.
— MichelleFounder, Owner
Creating a brand is something you either nail down or miss completely. It identifies your personality, your image, and your message. I have been blessed by the graces of God that my path and Rachels intersected. From the onset, Rachel listened, understood, and completely nailed the vision! From our first conversation, I knew immediately that Rachel “got it.” She “got” the vision of exactly what we wanted to create, where we wanted to go, and just how to get us there.
Successful business is about teamwork and hard work; Rachel most certainly exceeds both of those criteria above and beyond imagination. Whether the conversations are about colors, designs, layouts, organization, products, or anything else, you can be assured Rachel will be there for you with the answer; and if she doesn’t have the answer at that moment, she will do everything in her power to get the answer. The answer that works best for the brand. Not herself, not her company, but YOUR brand.
It has been an absolute pleasure to work and grow with Rachel. The possibilities are endless when you have someone as talented as Rachel LaFollette in your corner and on your brand.
— ScottFounder, Owner
I contacted Rachel due to her unique and extensive experience with brand development. I had also worked with Rachel earlier in her career which gave me confidence in her abilities. Early in Rachel’s career, I recognized her as having a keen ability to effectively communicate products to customers. Rachel is also able to coordinate and drive complex projects to a successful end. All this gave me confidence that Rachel would provide the best consulting in starting my new business.
I knew, going in, that Rachel would be the best but she exceeded my expectations. Rachel quickly understood the target market and demographics of my business. With her calm and patient communication and guidance, she was able to provide my business with a very clear and simplified Value Proposition and Product Differentiators. Rachel also walked me through the selection of brand colors and consistent fonts for message and brand communication. In addition, Rachel led the creation of a logo for my business that, again, far exceeded my expectations.
For anyone starting a business or anyone wanting to refresh their brand for better brand recognition, I provide my highest recommendation for Rachel and Orca Business Consulting. Working with Rachel has been the best decision I have made in starting my new business.
Thank you Rachel !!
— MikeFounder, Owner
